In this episode, we discuss the main problem with most digital marketers and agency owners -- which is they don't really seem to want to learn anything new and they're stuck in their ways.

This leads to antiquated practices still being utilized and a lack of testing things to see if they actually work.

Most digital marketers in the industry read a case study performed by someone else and accept it as fact not taking into account the credibility of that case study, the sample size, the date it was performed, or even the industry it related to.

Overall, Jake thinks most digital marketers are lazy. A true digital marketer takes everything they see and hear with a grain of salt. The typical digital marketer butts heads with peers -- they speak as if they know everything, but they need to listen as if they know nothing.