In this episode, Jake points out some fallacies when it comes to agency owners trying to find work and where they try to find it.

There's a common belief that agency owners should be everywhere at all times (Twitter, Facebook, TikTok, Instagram, etc) in order to get in front of your potential clients, but that just isn't true. It's honestly a waste of your time.

When you're first starting out, you might have nothing better to do than to post to every social platform out there and that's okay -- but at some point, you'll see which platforms are most ideal to find work and when you do, you need to double down on that platform.

Different agency models in different industries favor different platforms. It's important for you to find out where your top platform is and we talk about how we found ours.

Jake talks about which platforms worked best for Evergrow to acquire its first clients and Cody brings up freelance websites like Fiverr and UpWork.