Whether or not you should have a business partner seems to be a hot topic lately both in our industry and in the industry we serve. It seems like the vote is heavily weighted towards not having a business partner.

Obviously, we don't necessarily agree with that sentiment. We do, however, think there are situations where you probably should partner with someone -- and that includes:

• Friends
• Family
• People with the same skills as you
• People who don't have a good work ethic

The last one is a given, but people typically miss out on the second to last. If you partner with someone who has the same skill set as you, you're not really adding value. You're just adding someone who can do the work you're already doing.

Cody handles all of the internal and operational things (invoicing, processes, training, workflows, etc). Jake handles, sales, marketing, client communication, big picture, etc). Both skill sets are completely different and require different mentalities. Both of which complement each other. 

That's just one reason our partnership works great.

It's worth it to mention that Cody and I weren't friends before we started this business. We were work acquaintances from a few years back. It was through business that we found friendship. Not the other way around; and that's important.