If you chase relationships in your agency or consultancy, the money will follow. But if you chase money first, you risk destroying current and future relationships which becomes self-defeating in the pursuit of money.

We give specific examples of when we cared more about preserving a relationship than adding a new client or taking a business' money that has had positive effects on our business. That includes nurturing and maintaining relationships over money in the following areas:

• Clients
  
• Prospects
  
• Industry Partners
  
• Employees
  
• Business Partners
  
• Vendors & Publications
  

**Disclaimer**

As we become more comfortable with our podcast layout, we make more jokes. Some jokes may be offensive to some, but we do want to iterate that these are simply jokes (specifically regarding the joke around 34m 30s mark).