Your services oftentimes include values that aren't measurable. Reporting, assurance, maintenance, etc. But sometimes clients don't understand that. If they're equating the price they're paying to only one aspect of the services you're offering, you can have an issue on your hands with your client's happiness.

In this episode, we'll go over a few ways we got our clients to understand the value they got by using our agency's services in more than just our marketing efforts. It can start with simply setting the right expectations and end with communicating your values in a way that they understand.

This is one of the key things you can focus on when figuring out how to reduce client churn and keep people and businesses as clients longer.

Clearly stating and communicating your value can also prevent your competitors from swooping in and stealing your existing clients.

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