Back @ IT Show
Back @ IT: Marketing in a Buyer Controlled World with Scott Vaughan
October 29, 2021
In this Back @ IT podcast, Scott Vaughan, CMO, joins me and shares how marketers should let go of the old notion that they are in control in a consumer-centric accelerated economy
With many CXOs and other business technology professionals faced with mounting pressures to define the business, process, or customer value around technology and cloud investments, this podcast will help put things into context, break down tough issues, a
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