Ever thought about how you can get a lifetime of free beer? Actually, let’s rephrase that question. Ever thought about launching your own brewery specialising in British cask ale?

On this episode of The Factory Next Door we head to West Sussex to meet Liam, the owner of Aleworks Brewing Co. Sales of cask ales have been falling for years as drinkers switch to American or European-inspired lagers. Liam tells us how he plans to save the traditional British pint, the trauma of cold call sales, and why he is only a little bit mad.

We also head to London to attend a celebration of British beer and get clear on the difference between cask ale and craft lager.