For more than 80 years, The Ad Council has addressed significant social issues in the United States through powerful communication strategies. From Smokey Bear to “Friends Don't Let Friends Drive Drunk,” the Ad Council has brought together marketers, advertisers, nonprofits, and government agencies to address critical social issues. 

The nonprofit organization is also focused on mental health, particularly in light of the COVID-19 pandemic and existing social inequities. Anthony Signorelli, head of corporate partnerships at The Ad Council, joins us to share insights from the group’s various mental health initiatives, such as Seize the Awkward, which addresses youth suicide prevention, and Sound It Out, which helps parents talk to middle-schoolers about mental health. 

Watch to learn more about The Ad Council’s approach to mental health partnerships, including significant findings from recent campaigns, the cultural barriers that still exist when it comes to getting support, and the importance of changing the narrative around mental health.  

Check out the initiatives from the episode: 

https://seizetheawkward.org/ 

https://sounditouttogether.org/  

https://loveyourmindtoday.org/