Sports Loft Podcast

Sports Loft Podcast


Trajektory – a holistic view of sports sponsorship

October 24, 2024

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat about sponsorship analytics in the sports industry. We’ve