Demand Generation Club Podcast
Fara Rosenzweig - WorkRamp
June 17, 2024
Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing
The podcast dedicated to B2B demand generation professionals. We interview a B2B marketing leader every week to learn more about marketing tech stack, best practices, campaign ideas, processes, metrics to track, mistakes to avoid, and much more.
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