Everything in branding starts and ends with your audience. Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your cus

There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going t

Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? In this episod

Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes a

Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If y

What is brand storytelling? And what do you exactly need to know before you hire a copyrighting studio? In this episode, Cassandra and I talk about the importance of brand storytelling; the differen

The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are t

Is color really that important in branding? According to this week’s guest, Alison Engel, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. I

What is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.