The Branding Lab
08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant
March 08, 2021
If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided..
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