The Branding Lab
07: A Data-Centred Approach to Brand Storytelling with Andrés López-Varela
February 22, 2021
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going t
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided..
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