The Branding Lab
03: The Importance of Color in Branding with Alison Engel
January 11, 2021
Is color really that important in branding? According to this week’s guest, Alison Engel, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. I
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided..
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