How Not to Start an Ad Agency
Hey Whipple Squeeze This (Luke Sullivan)
June 03, 2022
Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea. He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple
Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client rete
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