How Not to Start an Ad Agency
The CMO of Sky Zone Knows Data (Josh Cole)
March 26, 2021
Data runs everything. If you can harness it through qualitative and quantitative research, you'll win. Listen in as Josh Cole, CMO of Sky Zone, takes me through how proper research works.
Right before the pandemic hit I started an agency and holy mother of god, I didn't know what I was in for. There is so much inherent drama in starting a business, particularly a creative agency. The competition is insane. The overhead is high. Client rete
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