Creative Covenant presents: Marketing Cybersecurity - the Good, the Bad, and the Factually Incorrect
Episode 2, Part 1: An Intro to Research-led Cybersecurity Marketing - with Peter Cohen and Matt Lewis
July 07, 2020
In this two-part episode, we discuss the good, the bad, and the factually incorrect of research-led marketing with Peter Cohen, MD of HolistiCyber UK, and Matt Lewis, Research Director of the NCC Group.
In Part 1, we explore best and worst examples
Cybersecurity is one of the hottest growing sectors there is, but marketing it is more difficult than you might think. To help you navigate this complex and ever-changing world, we'll be extracting actionable advice and insights from a range of industry e
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