In this episode of the National University Podcast, Kimberly King discusses marketing trends for small businesses on a budget with experts Dr. Hatem Bata and Dr. Kay Zhang. They explore the importance of authenticity, connection, and strategic prioritization in marketing efforts. The conversation covers common mistakes made by small businesses, the significance of setting clear objectives, and the effectiveness of low-cost digital tools. The experts emphasize the power of storytelling, user-generated content, and community partnerships in enhancing marketing strategies. They also provide practical advice on measuring effectiveness and adjusting strategies based on feedback.