In this episode of the National University Podcast, Kimberly King and Dr. Irma Diaz-Martin discuss the critical role of trust and communication in crisis management. They explore how transparency, empathy, and community engagement are essential for effective crisis response. The conversation highlights the importance of leveraging social media and digital tools while also considering the unique needs of urban and rural communities. Dr. Diaz-Martin shares her insights on building local partnerships and the significance of clear messaging during emergencies.