The National University Podcast

The National University Podcast


Unleashing AI: Transforming Marketing, Finance, and Society

November 05, 2024

Join us on an exciting exploration of the transformative power of AI in marketing as we welcome our distinguished guests, Dr. Paul Markham and Dr. Justin Goldston. Together, we unpack how AI is reshaping marketing strategies from broad target approaches to individualized tactics powered by machine learning and natural language processing. Dr. Markham shares his insights on overcoming organizational barriers to AI adoption, while Dr. Goldston highlights the importance of creating ethical AI and blockchain solutions to prevent potential misuse of these advanced technologies. Listen in as we break down complex concepts, helping you prepare for the fast-paced evolution of digital tools.


Explore how AI and blockchain are not only revolutionizing marketing but also impacting other sectors like education, healthcare, and fintech. Discover how AI is poised to evolve from narrow artificial intelligence to potential superintelligence, and how leadership must adapt to these changes. Dr. Goldston discusses the use of cryptocurrency by prominent figures, signaling potential shifts in the fintech landscape. We also examine how autonomous agents might streamline industries and displace repetitive jobs, and how universities are testing these ideas in a global social experiment.


In this engaging conversation, we encourage listeners to embrace AI advancements and acquire new skills to stay ahead. From creating real-time marketing plans to eliminating human bias, AI's capabilities are reshaping industries. We discuss AI's potential in news networks, automotive sectors, and beyond, envisioning a future where customizable, unbiased presentations are the norm. With AI's influence extending to healthcare, marketing, and other industries, we emphasize the importance of proactive, visionary thinking while addressing ethical concerns. Trust in your intelligence and approach AI with curiosity, as we guide you through the evolving landscape of technology.