Business blunders are often overlooked, but not here. Get ready to leap headfirst into the diverse world of entrepreneurship with our esteemed guest, Dr Kantaya Beeler. As a distinguished accounting professor and business expert, she walks us through the common pitfalls entrepreneurs stumble upon while starting their ventures. Her rich wisdom draws from her work and initiatives in helping low-income families and women entrepreneurs kick-start their businesses. From the significance of meticulous planning to understanding the cost of production and overheads, Dr Beeler's insights are worth their weight in gold, or in this case, successful startups!

Now, who said risk and responsibility can't go hand in hand? In the latter part of our discussion with Dr Beeler, we tackle the art of balancing daring leaps of faith with practical financial prudence in your business journey. She also shares clever strategies on finding the right demographic for marketing and fostering customer loyalty. Get ready to be inspired by a success story of a student who maneuvered her way to scaling a salon business on a tight budget. So, get your notepads ready, because these invaluable insights are set to guide you through the exhilarating labyrinth of starting and scaling a successful business.