About The Guest:
Jane Gasparian Lee, Managing Director of United for Business Marketing at United Airlines, brings a wealth of experience in B2B marketing. From her early days at YES Associates to impactful roles at PepsiCo, including an international marketing assignment, Jane has showcased adaptability and expertise. Her journey took an unexpected yet exciting turn when she joined United Airlines just before the pandemic, spearheading B2B marketing efforts. This episode explores Jane’s dynamic career, emphasizing the power of storytelling in marketing and the unique challenges of the travel and hospitality industry. Join us for a compelling conversation with Jane, navigating the ever-evolving landscape of B2B marketing.

Episode Highlight’s

01:00 Career Transitions & International Marketing Experience
2:38 Move To United Airlines
2:52 Building B2B Marketing Team
3:56 Understanding B2B Marketing
8:21 Day-to-Day as B2B Managing Director
18:24 Key Leadership Skills
20:05 Parenting and Relationship Skills
29:45 Advice To Younger Self