Focused on the Future

Focused on the Future


Professionalizing Your Advisory Firm for Future Success

December 18, 2024

In this episode, veteran industry leader Suzanne Siracuse hosts the dynamic duo of Shannon Spotswood, CEO, and Abby Salameh, chief growth officer, from RFG Advisory. Listen as they wrap up Season 2 with an insightful discussion on what it takes to build the RIA of the future. From effective strategies for driving organic growth to fostering a thriving firm culture and community, this is a must-listen episode.


They discuss:



  • Key strategies for advisors to thrive in a rapidly changing industry
  • The pivotal role of technology in enhancing advisor efficiency
  • RFG’s StrongHer Money initiative and how it aims to empower female clients in financial decision-making
  • The importance of professionalizing and operationalizing your business to be successful in the future. 
  • Why ensuring everyone on your team is in the right role is critical to growth

Resources:



 Connect with Suzanne Siracuse:



Connect with Shannon Spotswood:



Connect with Abby Salameh:



About Our Guests:


Shannon Spotswood is a 25+ year industry veteran in financial services with an outstanding reputation built on leadership roles in professional management, investment banking, hedge fund management, and business development. 


Joining RFG Advisory in 2015, Shannon recognized the opportunity to combine her entrepreneurial experience with her passion to build an innovative, Advisor-focused RIA of the future. At RFG Advisory, Shannon of RFG 2.0, a fully integrated platform for independent Financial Advisors and the implementation of strategic initiatives contributing to advisor success


Abby Salameh serves as RFG Advisory’s Chief Growth Officer, where she heads the firm’s growth activities spanning marketing, recruiting, onboarding, and transitions. With over 25 years spearheading growth support and services for independent advisors, Ms. Salameh has demonstrated excellence across multiple disciplines. Most recently, she served in multiple C-suite roles at CAIS, including chief marketing officer, managing director of CAIS IQ, and head of strategic partnerships.


Prior to that, Ms. Salameh held a variety of leadership positions at multiple billion-dollar-plus RIA firms like Hightower Advisors, Private Advisor Network, and Fusion Advisor Network (now Kestra). She received the 2023 WealthManagement.com Industry Award for CMO of the year, and in 2022 won a Wealthie for Thought Leader of the Year.


Ms. Salameh serves on the Board of Invest in Others, a non-profit organization that celebrates the charitable work of financial advisors, has led the FSI Growth & Marketing Council, is a vetted industry speaker and a regular volunteer at her local animal shelter. She holds an MBA from the NYU Stern School of Business and a Bachelor’s degree in Finance from Hofstra University.