Why do money decisions sometimes feel more emotional than logical?

Mike Heckman sits down with Brendan Frazier to dive deep into the human side of finance. Together, they explore the surprising role of emotions in our financial choices and share insights on making more informed decisions. Brendan brings his expertise as the Chief Behavioral Officer at RFG Advisory, adding a fresh perspective on how our past influences our money habits. 

Key discussions include:

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• Why about 90% of our financial decisions are driven by emotions 
  
• How past experiences shape your money choices without you realizing it 
  
• Strategies to resist emotional spending and stay focused on your financial goals 
  
• How a personal money mission statement can guide your financial decisions
  
• And more!
  

Resources:

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• Meet the Team at Sable Point Wealth Management
  

Connect with Mike Heckman: 

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• LinkedIn: Mike Heckman MS, CFP®, CEPA®
  
• mike@sablepointwm.com
  
• Sable Point Wealth Management
  
• (231) 425-4308
  

Connect with Brendan Frazier: 

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• RFG Advisory
  
• LinkedIn: Brendan Frazier
  
• X: @jbrendanfrazier
  
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About Our Guest: 

Brendan Frazier is the Chief Behavioral Officer at RFG Advisory. Additionally, he is the host of the podcast The Human Side of Money and the Wisdom In Wealth video series. Brendan’s work has been featured at Kitces.com, Advisor Perspectives, and the Financial Planning Association, among other industry publications. Brendan has become a frequent keynote speaker at financial planning conferences around the world and has been named one of Investopedia’s Top 100 Financial Advisors.