In today’s episode of FranchiseU!, Kathy sits down with Rocco Fiorentino from Benetrends Financial. Fiorentino shares Benetrends unique funding model for Entrepreneurs (specifically those seeking franchises). Listen to the end to find out about the least expensive way to access business capital.

With an accomplished three-decade career in franchising, Rocco Fiorentino, CFE, stands as a leader and influencer. Fiorentino’s roles span prominent organizations like The Multi-Unit Franchise Conference, Atlantic University's Titus Center for Franchising, and Locate AI. Rocco's insights fuel growth and innovation, backed by a Master’s in Management and a Certified Franchise Executive (CFE) designation. Fiorentino’s strategic contributions to IFA, as a Board member and Committee Chair, guide the industry. As a speaker, author, and expert, Fiorentino's theoretical foundation, real-world experience, and CFE credentials distinguish him. Fiorentino’s legacy shapes franchising’s future and inspires the next generation of professionals.

Go to https://business.louisville.edu/learnmore/franchiseu/ to learn more!!!