In today’s episode of FranchiseU!, Kathy sits down with Tara Riley from Fresh Coat Painters. Riley shares how having a specific niche and a proven method for acquiring new customers make for a replicable, reliable process to see success in business.

With over 35 years of executive management and operations experience in franchising, Riley’s greatest success lies in creating profitable growth for franchise owners. Taking over as President of Fresh Coat in 2014, Riley has helped to triple franchise average unit volume and nearly quadruple total revenues in just under eight years. Prior to her experience with Fresh Coat, Riley lead teams in a variety of business models including home improvement, personal services, and restaurants. Riley’s broad experience working within global franchise icons such as McDonald’s as well as in much younger high-growth brands, including Sport Clips, NHance Wood Renewal and Comfort Keepers has provided her with an arsenal of creative ideas for growth and scaling.

As an experienced business owner, Riley understands the challenges and fears new business owners face and has a passion for helping franchisees push through to success. This experience is instrumental in leading Fresh Coat on a continued path of growth and quest to be the largest painting brand in the world.

Riley has a B.B.A in Management from Texas A&M University, an M.B.A. in Finance from Kennesaw State University (Georgia) and is a Certified Franchise Executive. In her free time, Riley volunteers with St Vincent de Paul and loves cooking, golfing, and touring back roads on her motorcycle with her best friend and companion, Steve.