This week, Kathy talks social media and franchising with Entrepreneur Media's Liane Caruso. Launching her career in franchising with her marketing agency, Liane has worked in franchise marketing for over ten years. Since its acquisition, she has served on both the franchisor and agency sides, so she understands all facets of franchise marketing challenges. In 2021, Liane took on the Sr. Vice President of Franchising at Entrepreneur Media. In a significant initiative to make a bigger impact in franchising, she provides oversight to the franchise division, marketing and sales, strategic planning, and content development through all forms of media, including articles, video, television, social media, publishing, and education.