Welcome back to another episode of Branded, your comprehensive guide to creative branding.

In this episode, Larry and Sara are talking about publishing a book as a tool for building your brand. Both of us are writing books (Larry's is now available!), and our reasons, approaches, and goals are incredibly different.

Larry launched his new book launch in record time using AI to expedite the writing process, while Sara has been working on her draft for nearly a year.

Despite the different approaches, we both agree that publishing is a tremendous way to grow your brand and establish yourself as a thought leader. This episode is the beginning of what will be several conversations about what goes into the writing and publishing processes, but we're setting the stage by talking about our motivations and goals for our own projects.

Get Larry's book, Under the Red Hat, here: https://a.co/d/6FWKB7F

Key takeaways:

1. Writing a book is an impactful way to build and elevate your personal or professional brand. Both hosts, Larry and Sara, leverage their books to enhance their brand's presence.

2. Writing a book can be approached in various ways. Larry used AI technology to expedite the writing process, while Sara took a more deliberate and creative approach. They highlight the importance of choosing a method that feels genuine to the writer.

3. The hosts stress the significance of setting personal and achievable goals when writing a book. Sara shares her experience of not setting a deadline initially, which allowed her to focus on the quality of the content rather than meeting a predetermined timeline.

4. It's essential to start the writing process, regardless of the method or timeframe chosen. Both hosts emphasize the importance of beginning the writing journey, whether it's writing when inspired, using existing content, or setting specific writing goals.

5. Embracing diverse perspectives and approaches to writing is crucial. Larry and Sara's contrasting styles and backgrounds offer listeners a robust and multifaceted understanding of the book writing process. They encourage professionals to recognize and adapt to different approaches that may not align with their own, promoting continuous learning and growth.