Welcome back to Branded and welcome to 2024! For our first episode of the new year, Sara and Larry are sharing the New Year's Resolutions they've set for themselves and how these goals will impact their brands.

We're going public with our goals to hold ourselves accountable, sharing our plans to post more content, be more organized, and diversify the type of content we create.

On top of that, we're talking about the importance of using tools effectively to achieve our resolutions. From leveraging social media algorithms to streamlining business operations, we discuss the role of tools in supporting our goals. We also highlight the significance of having a clear "why" behind each resolution to drive consistent progress through the year.

And we want to hear from you! What are your New Year's resolutions for 2024? Whether they're related to your brand, business, personal growth, or otherwise, we'd love to know what goals you're aiming to achieve this year. Share your resolutions with us on social media or in the comments section on our YouTube channel.

Key takeaways:

1. In this episode, we discuss the significance of setting resolutions and goals for the new year. We share our personal experiences and the challenges we face when setting resolutions for the upcoming year. We talk about the importance of being more organized, increasing content output, finishing personal projects, and utilizing tools effectively.
2. Consistency and authenticity in content creation are emphasized throughout the episode. We stress the importance of documenting our processes and experiences to build an authentic personal brand.
3. Leveraging tools and resources effectively is a key theme in this discussion. We highlight the need to utilize tools and resources effectively, especially in content creation and organization, to maximize our impact and productivity.
4. We also discuss aligning our resolutions with our overall brand growth and personal development. We clarify that resolutions are more about behavior change, repeating actions consistently to achieve ongoing improvement, rather than hitting a goal once.
5. Lastly, we encourage our listeners to engage with us and share their own New Year's resolutions, fostering a sense of community and interaction. We emphasize the value of connecting with our listeners through social media and the podcast platform.