In this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation.

We talk about the voices in our heads that keep us from creating and sharing content and the necessity of showcasing the real you on social media. Authenticity is a common theme for this show, and Sara shares her recent experience at a financial conference where she made the conscious decision to show up as herself rather than conform to industry standards, and Larry talks about his signature red hat and how it has become an integral part of his personal branding.

The episode explores the balance between personal and professional content on social media and the value of resonating with your audience through authenticity and consistency. We also discuss the impact of genuine representation in building a community around your brand and establishing meaningful connections.

Key takeaways:

1. Authenticity is Key: Whether it’s on social media or in person, it's important to show up authentically as yourself. This helps build genuine connections with your audience and potential clients.

2. Consistency in Branding: Consistency in your personal brand across different platforms and in person is crucial. This can help establish your brand and make it memorable to your audience.

3. Tailor Your Social Media to Your Brand: Consider how you want to structure your social media. Whether it's mixing personal and professional content or keeping them separate, ensure it aligns with your brand and resonates with your audience.

4. Show Up as Yourself: If you find yourself in a situation where you feel you can't show up as yourself, it may be time to find a new space or room that aligns better with your authentic self.

5. Value and Consistency: Incorporate value and consistency in your content, and encourage your audience to subscribe for more valuable content.