On this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping.

By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can organize your thoughts and gain clarity on what your brand offers.

We're talking about our own mind maps, how we created them, and walking you through the process. PLUS, you can find a template for creating your own mind map at bit.ly/BrandedMap.

1. Mind Mapping for Brand Clarity: The episode discusses the concept of mind mapping as a tool to bring clarity to one's brand. By visualizing and mapping out different areas of expertise and offerings, individuals and businesses can gain a clearer understanding of how their brand components relate to each other.

2. Diverse Skill Sets as Unique Selling Propositions: Having diverse skill sets and expertise can be reframed as unique selling propositions. By recognizing how different areas of expertise overlap and complement each other, individuals can leverage their diverse background to offer distinctive and valuable services.

3. Importance of Clarity in Brand Messaging: The conversation emphasizes the importance of clarity in brand messaging and the need for continuity and cohesion in presenting a brand's vision, mission, and deliverables. Developing a clear and cohesive brand message is essential for effectively communicating to potential clients and customers.

4. Visualization and Detailed Planning: The episode stresses the significance of visualizing and planning brand components in detail. By breaking down areas of expertise into subcomponents and further details, individuals can uncover connections between different aspects of their brand and identify how to harness their expertise to build compelling value propositions.

5. Action-Orientation and Continuous Improvement: We express the value of taking action to map out one's brand and continuously working on refining and evolving the brand components. Mind mapping is presented as a proactive exercise to help individuals identify areas for improvement and align their brand components for greater impact.