We are back with another new episode of Branded after our short hiatus!

On this episode of Branded, Larry and Sara are explaining the unfortunate medical events that had Larry missing out on a big speaking opportunity and how his strong personal brand shone through despite his absence.

Plus, a recap of the FinCon event Sara attended the same week and a continuation of a discussion from the panel she spoke on: should you charge guests to appear on your podcast or pay to be a guest?

Key takeaways:

1. Even when you can't be physically present, a strong personal brand can continue to work for you. Despite not being able to deliver his presentation, Larry was amazed to see that people still wanted to meet with and learn from him. The power of the red hat and everything it represents was enough to attract attention and spark conversations.

2. A personal brand can open doors and create opportunities. Even without taking the stage, he booked several appointments within minutes after his replacement, Mark Savant, started speaking. The reputation built over time drew people in and made them eager to connect and collaborate.

3. Personal branding is an ongoing investment. This experience reinforced the importance of consistently nurturing and expanding my personal brand. It's not just about one event or one moment; it's about building a brand that withstands challenges and continues to generate opportunities.