On this episode of Branded, we're recapping our recent experience on the PodFest PodTour and at the Spark Media Ignite Conference. Most importantly, we're talking about a lesson that one of our hosts (Larry) learned the hard way: lean into ideas that resonate with your audience even if they don't resonate with you.

As conference sponsors, we set up a very personalized experience at our expo table and the results were far beyond what either of us expected. Listen now to learn how a little bit of creativity (and a whole lot of beads) can make a difference for your brand.

Key takeaways:

1. Larry was wrong.
2. Sara was right.
3. People love bracelets and will appreciate the effort behind a more creative, personal gift.
4. Engaging in meaningful conversations and taking the time to get to know people can lead to stronger connections.