On this episode of Branded, Larry and Sara are talking about the #1 question they HATE to hear podcast hosts ask (and hate hearing podcast guests answer): "Would you tell us about yourself?"

This has become a staple for so many podcasts and it's a bad question for many reasons: it makes the host sound unprepared, puts the control of the conversation on the guest, and is really hard to answer well.

But we know it's going to be asked anyway, so we're giving away our secret formula for crafting a perfect response to this question.

Key Takeaways:

• The question "tell us about yourself" is a common and disliked question asked on podcasts. It is seen as unprofessional and demonstrates a lack of preparedness and understanding of how to control a conversation.
• As a guest, it is important to be prepared with a focused response that aligns with your value proposition. The formula for answering the question is to introduce yourself, highlight your passion or expertise, and give a hint about what you're there to teach.