On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story.

At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in Ireland. Joe tells his side of that interaction and how he created The Girl With the Penis Tattoo.

With his mullet strategy, Joe talks about how to grow a small podcast into a huge success and make a show that leads with entertainment.

Key Takeaways:

• Creating interesting and entertaining content is essential for a successful podcast. Regardless of the topic or message, the primary goal should be to entertain the audience.
• Investing in individual skill sets, such as comedy and public speaking, can greatly enhance the quality of the podcast and the host's ability to engage with guests.
• It is important to be professional and invest in the necessary skill sets to analyze and correct mistakes. Recognizing when something isn't working and making necessary changes is crucial for the growth and success of the podcast.
• Learning from great interviewers and studying interview techniques can help extract interesting stories and create meaningful conversations with guests.
• Balancing serious content with fun and entertaining elements can make a podcast more engaging and enjoyable. Creating a show that the host personally enjoys and working on reducing communication friction can significantly enhance the listener experience.