On this episode of Branded, Larry and Sara are talking about the importance of brand guidelines, what goes into them, and how consistent adherence can make your brand more memorable.

There are six components to brand guidelines you should consider as you build your brand, including your visuals, fonts, and tone. Listen to today's episode and start documenting your own brand guidelines so it's easy to stay consistent.

Key takeaways:

• Consistency is crucial in branding. It is important to consistently format your brand to ensure that attention and viral posts translate into brand recognition and value.
• Visual elements play a significant role in brand guidelines. Consider incorporating hand-drawn designs, speech bubbles, or other unique visual elements that align with your brand's identity.
• Creating a distinctive logo is essential. Document guidelines for logo usage, including different versions and specifications for each application, such as print or online. This will ensure a consistent representation of your brand.
• Pay attention to your speech and tonality. The way you present yourself, both in conversations and professional settings, can significantly impact how clients perceive you. Smooth out any speech patterns or tones that may hinder effective communication.
• Utilize taglines and catchphrases. These can reinforce brand consistency and leave a lasting impression on your audience. Find a tagline that resonates with your brand's mission and values, and incorporate it into your messaging.