On this episode of Branded, Larry and Sara are joined by Joe Rubin to talk about how you can make your brand stand out by pushing the boundaries of creativity.

Joe is one half of the duo behind MowPod, the leading podcast marketing agency, and has built his brand by doing things that make people remember him--like serving beer out of a toilet in an expo hall.

He's sharing his insights from 20+ years of entrepreneurship, community-building, and podcasting failures and successes.

Key takeaways:

• Improving the quality of your podcast and understanding the technology and space is essential for success.
• Transparent business models, such as offering a performance guarantee, can help build trust and attract listeners.
• Building a community around your brand through events, after-parties, and networking is valuable for growth.
• Creativity and budgeting are crucial when setting up booths at events or conferences.
• Selecting the right conferences to attend and making a strong impression is key to generating business and standing out among competitors.