On this episode of Branded, Larry Roberts and Sara Lohse are talking about brand values, guiding principles, and how we incorporate our personal values into our brands.

We're defining these concepts for you and talking about our own brand values and how we've used them to shape our messaging. Red Hat Media values innovation and portrays that by staying on top of industry trends and being a sought-out speaker on new technology and AI. Favorite Daughter Media values positivity and opts to work only with companies that have a positive message.

Key takeaways:

• Consistency in values and ethics is crucial for business owners to build trust and credibility with their audience.
• It is counterintuitive to have a brand image that does not align with one's conduct and messaging in different environments.
• Entrepreneurial responsibility includes carrying the brand message and values across all aspects of life.
• Staying informed and up-to-date through resources like YouTube videos can help establish expertise and meet client expectations.
• Trust is built over time by consistently demonstrating values and ethics in business and personal conduct.
• Brands evolve over time, and it is important to experiment, find the right mission and vision, and adapt accordingly.
• Feedback, testimonials, and reviews from clients are valuable sources of information for improving the brand and understanding its impact.
• Analyzing the competition's values can help identify opportunities for differentiation and stand out in the market.
• Incorporating creativity, fresh perspectives, and a desire for positive change can make a brand impactful and innovative.
• Leveraging the latest tools and techniques in content creation can establish thought leadership and build relationships with customers and the community.