On this episode of Branded, Larry Roberts and Sara Lohse delve into the world of social media engagement and the power dynamics between platforms and individuals.

With Instagram's Threads launching recently, it's a good time to look at growing a brand on social media and navigating different platforms to reach the right audience. We discuss the importance of engaging on social media platforms, highlighting that people want to both engage with others and be engaged with. We explore the power that platforms like Amazon have over individuals and the concerns surrounding the amount of personal data these platforms have access to.

Key takeaways:

• The importance of engagement on social media: Building a successful brand on social media requires active engagement with your audience. Take the time to respond to comments, start conversations, and tag individuals to foster meaningful connections and build trust.
• Choose the right platforms for your brand: Instead of trying to be present on every platform, focus on the ones where your target audience is most active. Identify which platforms provide the most traction and engagement for your brand and concentrate your efforts there.
• Don't rely solely on logos or brand identifiers: Building a strong brand goes beyond using logos or brand identifiers. Human engagement, including the unique insights and backstory of the host or brand representative, can create a stronger emotional attachment with your audience.
• Be cautious of the personal data you share: With the proliferation of social media platforms, be mindful of the amount of personal data you share. Understand the potential consequences of data breaches or platform shutdowns and take steps to protect your personal information.
• Blend the personal and professional sides of social media: When building a brand around your business, it's important to strike a balance between showcasing your personal side and promoting your professional expertise. Blend the business side of branding with the personal touch to create a more relatable and authentic brand presence.

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