On this episode of Branded, hosts Larry Roberts and Sara Lohse discuss the 8 components of a brand and why they're important in developing your personal brand.

Grab a pen and paper and go through a few simple exercises during this episode to help define your own brand and find greater clarity in what you do.

We talk about:

How you define your brand and what that means

Determining your values and using them to guide your company

Establishing a brand promise

Your brand identity and the different aspects of it

Market position and how you fit among your competition

Your messaging and how to develop your brand message

Brand experience and the ways that it is often out of our control