On this episode of Branded, hosts Larry Roberts and Sara Lohse discuss the importance of networking when building a personal brand. Networking is not about sales and transactions, it's about building relationships and forming a support group.

We dive into how to properly network for brand growth, memorable networking experiences that impacted our brands, and how we continue genuine conversations after the networking event ends.

We talk about:

• Business cards, how they reflect your brand, and the lessons you can learn from a serial killer
• The mindset of connection you need when attending events
• Focusing on the people behind the brands, rather than the companies
• Following up on conversations and connections
• The groups you can join to grow your personal networks