On this episode of Branded, Larry Roberts and Sara Lohse discuss the misconception of monetization for a podcast. They highlight the importance of leveraging a podcast appearance with other resources to establish oneself in the industry and show expertise. The hosts reflect on their own journeys and share personal experiences of monetization, emphasizing the investment of time, money, and creativity required for success.

They also discuss the different types of monetization, including direct and indirect. The episode concludes by stressing the importance of building a brand through consistency and hard work, rather than focusing solely on making money.

Discussed in this episode:

• Misconceptions of monetization
• How monetization comes in various forms
• Priorities that need to be established to build a foundation
• Why an inconsistency in branding, messaging, content quality, and production quality can hurt your podcast
• Building influence and a strong brand can lead to opportunities for monetization
• Direct vs. Indirect monetization and which is more profitable
• Opportunities for converting clients and reaching a different audience