“Do better. Somehow.”

That’s how a lot of professional goals are set — and it’s exactly why they fail.

Most goals don’t collapse because people lack motivation. They fail because they’re too vague, unowned, and impossible to measure once real work, real calendars, and real pressure show up.

In this episode, we break down what good professional goal setting actually looks like—the kind that survives busy schedules, competing priorities, and everyday reality.

We cover:

• Why vague goals are a trap
• What ownership really means
• How to build goals you can measure and maintain
• A practical framework you can actually use at work

If you’ve ever set goals that sounded great… and then quietly disappeared, this episode is for you.