Trauma Hiders Club Podcast

Trauma Hiders Club Podcast


Joy-Full at the Intersection of Entrepreneurship and Authenticity with Dr. Erin Baker

August 25, 2022

Dr. Erin Baker is a Doctor of Social Psychology, recovering big tech employee, trauma-informed coach, and occasional podcaster. Before becoming a self-leadership and business coach, Erin previously led the User Experience Research team at Facebook and was part of bringing Facebook Stories to 2 billion people. They were also the Director of User Experience Research & Design at Microsoft Yammer. An internal family systems practitioner and elite certified neuro-transformational coach, Erin completed their Ph.D. in Psychology at The University of Texas at Austin and graduated with a Bachelor’s degree in Psychology from the University of Michigan.

Their book, Joy-Full AF: The Essential Business Strategy We’re Afraid to Put First will be available on September 7, 2022.


Erin joins me today to discuss what it means to be Joy-full AF—in business and life. They describe what embracing joy looks like and explain why it is an essential part of career success. They highlight the difference between working through discomfort and the nervous system being unsafe. They also discuss why trauma is relevant to business, coaching, and everything in life, and underscore how we can all open up to joy.


“There’s no universal definition of what it means to be joyful—it’s a full body experience only you can experience for yourself. The fun thing is discovering what joy means to you.” - Dr. Erin Baker


This week on the Trauma Hiders Club Podcast:

  • “Victoria’s Secret,” “Paint It Black,” and the role of music in Erin’s life
  • What Erin learned from writing their upcoming book, Joy-full AF
  • Academic trauma and toxic positivity
  • Erin’s pivot from Facebook to become a trauma-informed coach
  • Their experience working at Facebook and how they became aware of the power of joy
  • What it means to be joy-full and how to open up to it
  • Our cultural associations with—and the fear of—chasing joy
  • Leading with love and Erin’s 90-day live on Facebook
  • What prevented Erin from seeing that joy was something they could embrace in their professional life
  • Why fear and love are dance partners
  • The relationship between joy and trauma-informed coaching

Resources Mentioned:


Connect with Dr. Erin Baker:


Where High Achievers Get Through Shit - TOGETHER


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