In this episode, Kristie Boltz shares how dental practices can attract high-value patients by building a “first class cabin” - where marketing is something you do, not something you buy. She breaks down practical strategies to identify and cultivate your ideal patients, improve marketing ROI, and create a team culture that supports long-term growth. Kristie challenges the idea of marketing as a one-time spend, reframing it as a daily habit rooted in team engagement, systems, and accountability. Whether you're just starting or scaling your practice, this conversation will inspire you to think differently about marketing—and empower your team to play a winning role in it.

To learn more about Kristie’s upcoming 3-hour course on “Your 1st Class Cabin” as well as her 6-week CMO Academy, where you can take your entire team and turn them into a Chief Marketing Officer. Visit mydentalcmo.com for more information.

This episode is brought to you by eAssist Dental Solutions, the nation’s leading dental billing company. Just like marketing works best when your whole team is engaged, your collections thrive when your systems are strong and your team is supported. eAssist helps practices collect 100% of what’s rightfully owed, reduce insurance aging, and create the financial clarity needed to grow with confidence.

And if you’re ready to strengthen your billing the way Kristie helps practices strengthen their marketing, visit dentalbilling.com to learn more about partnering with eAssist.