For our first episode, we welcome Jim Stroud, a content creator, marketing genius, and former global head of sourcing and recruiting strategy at Ranstad. He has consulted for companies such as Microsoft, Google, and Siemens, and is currently producing The Recruiting Life, a comic strip about the world of work.

We discussed recruitment marketing and how recruiters can use AI to attract potential candidates, and a sourcing concept called the "Batman Robin strategy.” We also touched on the relationship between recruitment and marketing, and how founders can use their marketing efforts to attract both potential customers and potential candidates.

Listeners can find out more about Jim Stroud on his website Jimstroud.com or on his Twitter and LinkedIn profiles. Stroud also produces "The Recruiting Life," a comic strip and newsletter about the world of work, and is currently looking for his next career opportunity.

2:05: Why Jim is so excited about AI in the recruiting space + unique tactics for using ChatGPT in recruiting

6:15: How AI is a tool, not a replacement

8:07: Why recruiters should report into marketing

11:58: How recruiting will evolve with ChatGPT as a discipline

16:19: Why we can never replace humans entirely

17:48: Jim’s thoughts on RecruitingEmails.ai

19:54: How to update AI generated outreach to be more personalized

21:37: How to assess recruiters as an early stage founder

26:11: How AI can be used for employer branding

30:22: How marketing and recruiting can work to enhance each other’s goals

32:26: How to set up a recruiting and marketing feedback loop at your company

36:37: Why laying off your talent team can hurt your marketing efforts

40:31: Your job description is marketing collateral

42:05: The importance of thought leadership for startups

47:09: The Batman/Robin strategy