Niching down—choosing a specialty and focusing your efforts around it—can help a business grow faster, develop better services, and provide greater value to the customers it serves. But for entrepreneurs, the decision to find your niche, and stay committed to it, isn’t always an easy one. 

In this episode of Own Your Wealth, host Jason Deshayes is joined by Chris Hervochon, CPA, CVA, and owner of Better Way CPA, an accounting firm that serves creative agencies. Chris shares his experience with narrowing his focus and how choosing a niche helped his company achieve accelerated growth. 

Whether you own a business—or you’re considering launching one—listen now to learn:

• Why finding your niche is rewarding, financially and professionally
  
• Chris’ own journey to specialization, and the profound impact that decision had on his CPA firm
  
• How niching down increases the value of your offering
  
• Tips for overcoming the mental barriers that keep entrepreneurs from finding their niche
  
• And more
  

Connect with Chris Hervochon:

• LinkedIn: Chris Hervochon
  
• Website: BetterWayCPA.com
  
• Twitter: ChrisHervochon
  

Resources:

• Linkedin: Cook Wealth 
  
• Cook Wealth 
  

Connect with Jason: 

• Linkedin: Jason Deshayes