On today's episode, Connor Swalm (CEO - Phin Security) dives into the future of AI in customer interactions and marketing.

Joined by Bobby Jacobs (Head of Growth - Thread), they discuss how AI is transforming the way we connect with customers and how marketers can effectively utilize AI without sacrificing the quality of customer experiences.

Takeaways:

- AI can help meet customers where they are, but businesses must understand their customer's preferred platforms.

- Radical transparency in customer communications is essential for building trust.

- AI should not fully replace human interactions but can assist in generating insights and automating minor tasks.

- Balancing automation and personalized service is crucial for maintaining high-quality customer experiences.

Connect with Bobby on LinkedIn: https://www.linkedin.com/in/bobbyjacobs/ 

Website: getthread.com/

Connect with Connor Swalm on LinkedIn: linkedin.com/in/connor-swalm/

Phin Securities Website: phinsec.io/