On today's episode, Connor Swalm (CEO - Phin Security) does a deep dive into the drivers of motivation within a company with Jeff Benedetti (SVP of Sales - Cyber QP). 

They discuss the balance between monetary and non-monetary incentives, the significance of company culture, and effective ways to measure success both in sales and for the organization as a whole.

Takeaways:

• Non-Monetary Motivators: Focusing on personal development and creating a supportive company culture can be more motivating than just financial rewards. [
• Balancing Money and Motivation:** Financial compensation should be fair and competitive, but non-money-related motivators often drive commitment and passion in employees.
• Leveraging Career Growth: Providing opportunities for career growth and internal promotions can significantly enhance employee satisfaction and company performance. 
• Measuring and Achieving Scale: Effective scaling involves strategic investments in demand and ensuring that spending brings a return with 'friends.'

Connect with Jeff Benedetti on LinkedIn: http://www.linkedin.com/in/jeffbenedetti

CyberQP’S Website: cyberqp.com

Connect with Connor Swalm on LinkedIn: linkedin.com/in/connor-swalm/

Phin Securities Website: phinsec.io/