Many people reach a point when their life insurance no longer aligns with their financial outlook. Knowing what choices exist can shape long-term stability.

How do you approach a major policy decision with confidence? How do you uncover options that may add meaningful value to retirement planning?

In this episode, Mark Mrky and Rob Haynie talk with Matthew Ganovsky, Founder and President of Abacus Life Settlements, about the shift from viatical settlements to the modern life settlement Market. He explains how institutional buyers evaluate policies, why transparency matters, and how advisors can better guide clients who may be letting valuable policies lapse. 

They also discuss the role of Marketing, rising consumer awareness, and how life settlements may support goals from estate planning to funding care needs.

Key points:

• Institutional buyers look for balanced pricing, correct underwriting, and policies that fit portfolio targets
• Advisors often miss the chance to present life settlements before a lapse or surrender occurs
• Consumer awareness is growing through consistent advertising efforts
• Broker-dealer and carrier restrictions continue to shift as acceptance increases
• More clients are exploring settlements to support retirement or care-related expenses
• And more!

Connect with Mark Mrky: 

• 954-326-9378
• 866-326-5433 Ext. 1017
• LinkedIn: Mark Mrky
• Life Insurance Settlements, Inc
• markm@lisettlements.com 

Connect with Rob Haynie:

• 954-599-4433
• LinkedIn: Rob Haynie
• Life Insurance Settlements, Inc

Connect with Matthew Ganovsky:

• LinkedIn: Matthew Ganovsky
• Website: Abacus Life Settlements
• matt@abacuslife.com 

About Our Guest:

Matthew Ganovsky, Founder and President of Abacus Life Settlements. Matthew has close to two decades of experience in the areas of life insurance policy and settlement underwriting and is well-known as an innovator and early adopter within the industry.

Prior to launching Advanced Life Settlements in 2000, Matthew was a sales specialist at Medical Escrow Society and focused his efforts in the viatical settlement segment of the market, specifically brokering on behalf of policyholders diagnosed with cancer, ALS, or other life-threatening illnesses.

Matthew has cultivated long-standing and valued relationships with funding sources within the life settlement business and currently oversees all client and policy activity at Advanced Life Settlements. In conjunction with Advanced’s co-founders and co-presidents, Sean McNealy and Scott Kirby, Ganovsky has sold more than $8.5 billion in life settlements and brokered more than 3 thousand life insurance policies.

Matthew has been a member of the Life Insurance Settlement Association (LISA) since 2001. He holds his Life License in the state of Florida and also holds his life and viatical broker’s license in several other states.